For more than 25 years, Premier has partnered with the most prestigious sports properties, corporate brands and nonprofit organizations in the world to help build their brands, create effective marketing platforms, increase their loyalty partners and showcase one-of-a-kind events. Through our creativity, our willingness to challenge and be challenged, and our absolute commitment to excellence, the Premier team brings consistent and measurable results.

Below is a high-level breakout of our current sports management business lines:

Event Management


Event Management

Premier has developed and produced world-class events on the biggest stages in sports. Our broad scope of expertise ranges from televised award shows, to fan experiences, to exclusive hospitality environments, to athletic competitions and now the rapidly-growing success of virtual events. Events bring sports, brands and people together, and Premier delivers at a championship level.

Sponsorship Consulting


Sponsorship Consulting

Sports transcend borders, languages and cultures. We work with companies to define sports sponsorship objectives and determine where they fit in the overall marketing mix of a brand, as an effective means to build brand awareness and consumer consideration. We then assess those opportunities and create innovative strategies to best utilize these investments.

Property Creation


Property Creation

From its infancy to a full-fledged grassroots marketing platform for a corporate partner, the development of a property takes more than just a couple of brainstorming sessions. We call into action an entire team contributing to all facets of the property and developing marketing plans and grassroots activities that encompass local, regional and national players.


Our team will immerse itself in your brand to thoroughly understand your culture, your audience and your business objectives. This equips us to successfully help you strategize and execute your sports marketing initiatives.


We inspire creative thinking – and challenge ourselves and our partners to explore “the world of possible.” That allows us to then effectively leverage the power of sports to inspire your audience. Using excellence as our guide, we’ll develop the ideal game plan.


We believe that inspiration is what ignites action. Ultimately, our goal is to find innovative and compelling opportunities that will build your brand, motivate your team and fuel your audience to new levels of loyalty. Together, we will knock it out of the park.


One key indication of Premier’s reputation and success in sports is who we’ve worked with over the years. We’ve partnered with virtually every major professional sports league and collegiate governing body that drives the sports business. And the lineup of individual personalities – athletes, coaches, broadcasters and entertainers – is, well, legendary. We’ve had the honor of hosting many of the greatest names in sports history while managing our events, partnerships and marketing platforms. Here’s just a glimpse….for a full list of these all-time greats, contact us!


Peyton Manning

Drew Brees

Brett Favre

Roger Staubach

Dan Marino

Jerry Rice

Tony Dungy

Don Shula

Mike Ditka

Ray Lewis


Larry Bird

Magic Johnson

Shaquille O’Neal

Kareem Abdul Jabbar

Bill Russell

John Wooden

Oscar Robertson

Jerry West

Tamika Catchings

Maya Moore


Derek Jeter

Lou Brock

Joe Morgan

Hank Aaron

Dave Winfield

Tommy Lasorda

George Brett

Rickey Henderson

Ozzie Smith

Eddie Murray


Tom Watson

Lee Trevino

Jackie Joyner-Kersee

Jim Ryun


Garth Brooks

Trisha Yearwood

Jeff Foxworthy

Robert Wuhl


Al Michaels

Jim Nantz

Dick Vitale

Mike Tirico

Clark Kellogg

Dan Shulman

Peter King

Dick Enberg

Billy Packer

Pat Summerall